Webinar: A Multimodal approach to Lead Nurturing for Complex Sales
Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.
The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.
During the presentation you will learn:
- How multimodal lead nurturing increases your odds of winning more sales by 69 percent
- A proven lead nurturing strategy that delivers results for the complex sale
- The most effective tactics used in a lead nurturing program
- An approach to dialog with numerous executives as trusted advisors
- How lead nurturing can help you recapture lost leads and missed opportunities
