Webinar: Beyond Lead Generation – Helping Sales Drive Revenue with Jeff Thull

The purpose of B2B marketing and lead generation is to help the sales team sell; however marketers can often get so wrapped up in driving campaign activity they seem to forget it’s about driving sales conversion and helping the sales team achieve better results.

Join me and Jeff Thull, author of Mastering the Complex Sale, Second Edition and President/CEO of Prime Resource Group, for a complimentary webinar where you’ll learn how to help sales:

  • Establish relevancy, credibility and trust
  • Receive executive sponsorship and privileged access to the organization
  • Build and prove the financial case for your solution
  • Ensure the solution is prominently on the executive’s dashboard
  • Win more predictable and profitable sales

Watch recorded webinar on demand (no registration required)

Related post:
Going beyond the sales lead

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