Two-minute video: The ingredients of lead nurturing and how they work together

This is the second in a series of five two-minute videos I developed for a leading IT organization to teach their channel partners about lead nurturing. You can see the first video here; it focuses on the difference between lead nurturing and lead generation.

The video below explores the key ingredients of a successful lead-nurturing campaign and how they work together.

If you or someone you know would like a high-level overview about what great lead-nurturing campaigns are made of, watch this and share.

Future videos will look at:

  • How lead nurturing solves problems by aligning with buying behavior and the goals of sales.
  • How lead nurturing accelerates the buying process and results in bigger deals and higher win-rates.
  • Where to find leads to nurture and how lead nurturing keeps prospects from slipping out of the marketing and sales funnel.

If you have any questions about what I have to say or suggestions on how to supplement this series, let me know in the comments below. Stay tuned for more lead-nurturing insights.

J. David Green

J. David Green is the CEO of PipeAlign, a company that helps B2B companies tell a winning story, scale that story across sales and marketing, and measure and improve what matters most. Among other accomplishments, Dave generated a billion dollar sales pipeline in 20 months for Avaya, increased SMB revenue for Symantec from $2MM a year to $25M a year in twelve months, wrote a book on scalable lead generation, and has spoken at the DMA, MarketingSherpa, the BMA, the AMA, and many other events.

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