Webinar Replay - B2B Lead Blog

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Optimizing the Lead: A data-driven optimization process

Lead generation optimization can transform research into revenue when the process is data driven. Watch this behind-the-scenes webinar to learn more about how you can optimize your lead generation strategies.

Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. At the beginning of the webinar, Jen Doyle, MarketingSherpa […]

Cisco Video: Uncovering Trends and Best Practices in Lead Generation

This week I was in San Francisco doing a live, streamed presentation, Uncovering Trends and Best Practices in Lead Generation, for Cisco. It’s part of their on-going Partner Velocity Program which provides in-person events, in-depth resources, and online marketing tutorials to their value-added resellers worldwide. I believe Cisco sets the standard for how to engage […]

How Content Strategy is Transforming an Entire Marketing and Sales Organization

Watch our latest B2B Lead Roundtable webinar for a powerful case study on how to execute content marketing strategy in the real world and discover how it can build powerful alignment between sales and marketing.

Challenges and Trends of Lead Generation in 2011

The economic pressure is not letting up and 2011 will demand more of B2B marketers than ever before. How can you deliver what CEOs most want – quality leads – within tight timelines and even tighter budgets? Where should you place your priorities? How can you rapidly make an impact on your company’s revenue capacity, […]