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B2B Content Marketing: Will Video Kill eBooks?

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West (@misslindawest), Director of Digital Marketing at Act-On Software, a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.” And […]

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B2B Marketing: 3 reasons for adopting video content into your marketing mix

Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads — if you create content designed for sharing versus selling. Read further for three reasons you should adopt video content into your marketing mix.

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