Tag Archive

Tag Archives for " social media "
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Tips on how to use LinkedIn for Better Lead Generation

Have you ever wondered about how can you use LinkedIn for better lead generation and business development? In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with […]

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B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

Measuring InMail ROI is becoming a fairly common question, and it’s understandable given the increasing adoption of targeted campaigns to engage prospects on LinkedIn.

So how do you approach measuring ROI? One approach in tackling the challenge is to look at your big picture goals and drill down from there. Read on to learn more about how Meagen Eisenberg, Vice President of Demand Generation, Docusign, approaches measuring ROI on LinkedIn InMail campaigns.

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B2B Marketing: 3 simple tips for creating PPC ads

PPC ad campaigns can be tough when you consider character limits and the different strategies needed to craft ads for a highly targeted audience on social media sites versus search engines ads where keywords strategy comes into play. These challenges can make PPC copywriting seem more like an art, but there a few tips you can use to distill those difficulties down to some across-the-board basics. Read on to learn three tips for PPC ad copywriting you can use to aid your copywriting efforts.

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Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

Leads as we know them are changing rapidly in the marketplace as prospects do their own research and make buying decisions before they interact with your organization. This change is having an impact that makes communication with potential prospects increasingly difficult. Read on to learn how Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP, use a business model called “social business” to help their teams engage local audiences across the globe.

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Lead Generation: Content among the most difficult tactics, but also quite effective

According to the 2012 MarketingSherpa Benchmark Report, content is among the most difficult marketing tactics to use, but also one of the most effective. Read on to learn more about B2B marketing tactics including feedback from your peers.

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Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

In this B2B Lead Blog, read how Dell went from a non-existent presence on social media, to establishing its own Social Media & Community University to help Dell employees learn how to engage with B2B businesses online. Learn some tips from its Director of Global Social Media on some ways to track what your audience is saying about your company.

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