We stopped trying to convince customers and got triple the results

Learn how helping potential customers with an empathetic approach to demand generation and ABM created triple the sales opportunities.

How to stop the hustle and establish work-life boundaries

Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo

How to Get Sales and Marketing Operating as One Team

Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.

How to get your marketing words unstuck and connect with customers

Find out how to get your marketing unstuck so that you can connect with customers better starting with the words you use in messages

The Most Important B2B Marketing Metrics for CEOs

Find out the 6 most important marketing metrics that CEOs love along with tips and resources to calculate these vital KPIs right now

Bring more innovation to your demand generation now

Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com

10 Most Popular B2B Lead Generation Blog Posts of 2018

Learn and get inspiration from the top ten most read and shared posts on the B2B Lead Generation Blog with tips you can use today.

Why Marketers Fail at Customer Empathy and How to Fix it

No one will ever say “we don’t focus on the customer. Learn why (even empathetic) marketers fail at customer empathy and how to fix it immediately

Growing B2B Sales with Trust and Empathy

Learn how to apply empathy in sales and account based marketing to get better results, build trust, and get more closed more deals

How to Use LinkedIn to Generate Leads

LinkedIn is a great channel for lead generation and expanding your reach within your industry. Read on to learn how to use LinkedIn to generate leads.

Stop Cold Calling and Start Lead Nurturing

Learn how to improve your cold calling and prospecting efforts with lead nurturing to get better sales results and more qualified leads

10 Lead Generation and Prospecting Tips for Salespeople

10 tips for salespeople to do lead generation and sales prospecting without the support of a dedicated marketing team that will get results

7 tips to improve your cold calling and lead generation

In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that smart cold calling is still a very useful lead generation tool. Studies by leading marketing research firms like MarketingSherpa show that 92% of B2B buyers are open to cold […]

Better Social Selling, an Interview with Jill Rowley

Learn how to get better at social selling for better demand generation, prospecting, and business development with expert Jill Rowley

How optimization increased sales development rep leads by 304%

Anyone who has worked in inside sales knows that sales professionals are always informally testing to learn what works and what doesn’t. Why not add a little hard science to that testing? Read to learn the results of three teleprospecting tests that used a simple repeatable process to increase sales handoffs 304%.

How to Use Trigger Events for More and Better Leads

People aren’t ready to buy when we want to sell. Think about it. This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help generate more sales CEB discovered that a typical for B2B customer is 57% into their purchase process before they […]

3 Good Questions to Align B2B Marketing, Sales, and Strategy

Learn 3 questions to align strategy, b2b marketing, and sales to get better results with Frank Cespedes, Senior Lecturer at Harvard Business School

3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads

Learn how to apply the three keys for effective teleprospecting that drove an 839% in marketing qualified leads along with resources and tips you can use to get better results.

31 ways to improve marketing sales alignment quickly

31 tips to get marketing and sales alignment and working as a team includes resources to help you get you collaborating quickly

Lead Generation: Does your teleprospecting deliver value to prospects?

Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff. But when it comes to communicating an organization’s value and credibility, asking the right questions and relieving any anxiety those potential leads may have are key to a campaign’s success.

Read on to learn more about how you can use testing and optimization principles to aid your teleprospecting efforts.