Tag Archive

Tag Archives for " sales qualified lead SQL "
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Marketing Automation and SMBs – an Overview

Marketing automation software can be fairly large budget line item at a small- to medium-sized business, but that level of technology can really help day-to-day marketing activities.
David Kirkpatrick, Manager of Editorial Content, MECLABS, was interviewed by SalesFusion on SMB implementation of automation software. This B2B Lead Roundtable Blog post features an extended version of his answers for that interview.

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Introduction to Lead Management

Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.

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3 Factors that Connect Value Prop to Prospects

There is one question at the heart of lead generation: If I am you ideal prospect, why should I buy from you rather than your competitors?

How effectively you answer this will impact the performance of your marketing. Read on to learn three factors to consider when crafting value propositions that you can use to aid your lead gen efforts.

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