Dear Daniel, First of all, happy new year! I thank you so much for your complete and interesting feedback. It has been very useful for me. Just one thing: may you give me some objective parameters to define a lead as qualified? I found so many definitions, and I’d like to ask for your support […]
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Continue readingDo marketers make the most their trade show investments? Too many companies wrongly assume trade show attendance equals instant engagement. If you don’t want to be banished to the spam file or voicemail, take the succeeding steps when following up with trade show prospects
Continue readingEmail, SEO and content marketing are a few of the most widely used lead generation tactics. Learn tips and insights on email, SEO and content marketing offered by your peers.
Continue readingLearn how to get started buying lists for prospecting, account based marketing or demand generation with 6 tips to buy the most effective lead lists now
Continue readingGet 4 ideas you can use to build an effective lead generation program and address lead nurturing challeges
Continue readingThe precursor of change is always pain. For most of us over the past four years, our marketplace has inflicted varying levels of it as we have slogged through the most challenging economic climate since the Great Depression. This is apparently not enough to make marketers and sales professionals embrace change and develop a formal […]
Continue readingNetworking and follow-up after events is a great way to capture leads. Learn 5 tips on how to create a successful lead program.
Continue readingLead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. In response to many questions following a recent webinar, “Optimizing the Lead: A data-driven optimization process that goes beyond lead capture,” Brian Carroll sat down and answered 10 of the audience-submitted answers.
Continue readingMany marketing teams are still sending only raw leads to Sales. Yet, companies that nurture leads have seen a 45% higher return on lead generation investment. Read on for more findings from Marketing Sherpa’s 2012 Lead Generation Benchmark Report.
Continue readingThere have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics. With more than two decades in B2B sales and marketing leadership positions, most recently […]
Continue readingWhat’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value. Scully, the Business Development Manager for Planisware, a leading provider of project and portfolio management solutions, […]
Continue readingLearn how to create a universal lead definition in 6 easy steps to get better results from your demand generation and account-based marketing
Continue readingMarketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Values are assigned to each prospect based on attributes like authority, title, vertical and timing to buy, as well as behavior. For example, did the person: […]
Continue readingA couple of weeks ago, I presented an American Marketing Association webcast, “The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). The nearly 500 attendees had so many excellent questions that my webcast could have easily been an hour longer. That’s why I decided […]
Continue readingDo you feel you have the full support of your CEO for your marketing plan? I caught up with with a colleague who coaches marketers. He has a lot of experience to offer but he often feels like his hands are tied. He voiced his frustration to me: “Nearly everyone I talked to say they […]
Continue readingLearn 9 steps to drive higher ROI from your trade show and event marketing investments quickly along with additional resources
Continue readingSiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages. It seems like everyone I talk to who works in the technology industry, which is an early adopter of marketing innovations, uses the Demand Waterfall framework. The concept is […]
Continue readingI just got back from this year’s round of MarketingSherpa B2B Summits in Boston and San Francisco, where I provided one-on-one coaching to attendees, marketers from Fortune 500 organizations, leading private companies, and emerging businesses. (You can read more about who attended here.) Frankly, I don’t know who walks away more enlightened – the marketers […]
Continue readingWarning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. At the beginning of the webinar, Jen Doyle, MarketingSherpa […]
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