15 tips to help you generate more sales accepted leads from demand generation and account-based marketing plus additional links and resourcesContinue reading
Marketing automation software can be fairly large budget line item at a small- to medium-sized business, but that level of technology can really help day-to-day marketing activities.
David Kirkpatrick, Manager of Editorial Content, MECLABS, was interviewed by SalesFusion on SMB implementation of automation software. This B2B Lead Roundtable Blog post features an extended version of his answers for that interview.
Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.Continue reading
31 tips to get marketing and sales alignment and working as a team includes resources to help you get you collaborating quicklyContinue reading
There is one question at the heart of lead generation: If I am you ideal prospect, why should I buy from you rather than your competitors?
How effectively you answer this will impact the performance of your marketing. Read on to learn three factors to consider when crafting value propositions that you can use to aid your lead gen efforts.Continue reading
Getting to the heart of lead costs is not easy given the multitude of factors to consider when calculating cost per lead. Read on for two simple tips you can use to help you figure out lead costs.Continue reading
Get the beginner’s guide to lead generation 101 that includes links to free resources and tools to help you generate leads and do demand generation nowContinue reading