Teleprospecting: When marketing lead response time is a priority (and when it’s not)

When you’re converting inquiries into qualified leads, it’s widely believed that time is of the essence. Even research published in the Harvard Business Review says you’re almost seven times more likely to qualify a lead if you respond by phone within five minutes than if you respond an hour later. That’s why, when one of […]

Lead Generation That Converts Leads into Sales Opportunities

Lead generation, especially for B2B companies, can be a stressful and time-consuming process. Read on to learn 11 strategies to help you generate Sales-ready leads right away.

15 Tips to Generate More Sales Accepted Leads Quickly

15 tips to help you generate more sales accepted leads from demand generation and account-based marketing plus additional links and resources

Marketing Automation: Lessons from 4 case studies

Get four marketing automation case studies on how B2B marketers implementing martech and CRM increased leads by up to 200% and increase revenue quickly.

Marketing Automation and SMBs – an Overview

Marketing automation software can be fairly large budget line item at a small- to medium-sized business, but that level of technology can really help day-to-day marketing activities.
David Kirkpatrick, Manager of Editorial Content, MECLABS, was interviewed by SalesFusion on SMB implementation of automation software. This B2B Lead Roundtable Blog post features an extended version of his answers for that interview.

Introduction to Lead Management

Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.

10 Ways to Optimize Your Lead Conversion Rate

When your leads aren’t converting into customers, it can put a strain on both Marketing and Sales. This B2B Lead Blog post explores 10 levers you can use to improve your lead conversion right now.

Where’s the Passion in B2B Marketing?

Blogging from Dreamforce 2014, Brian Carroll shares his views on the importance of bringing passion to B2B marketing. This post covers how to get your heart back into marketing as well as 14 tips to help you increase your passion.

31 ways to improve marketing sales alignment quickly

31 tips to get marketing and sales alignment and working as a team includes resources to help you get you collaborating quickly

3 Factors that Connect Value Prop to Prospects

There is one question at the heart of lead generation: If I am you ideal prospect, why should I buy from you rather than your competitors?

How effectively you answer this will impact the performance of your marketing. Read on to learn three factors to consider when crafting value propositions that you can use to aid your lead gen efforts.