My Podcast - B2B Lead Blog

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Mean people suck in marketing and what to do about it

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

How to stop the hustle and establish work-life boundaries

Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo

How to Get Sales and Marketing Operating as One Team

Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.

Bring more innovation to your demand generation now

Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com

How to Use Conversational Marketing to Get More Leads

Learn how Conversational Marketing drives better demand generation and account based marketing results with real-time conversations not marketing campaigns.

How to improve your account based marketing results

Find out how to get better account-based marketing results now and get a checklist for building a strong account based marketing (ABM) foundation today

Building B2B relationships with trust and empathy with Steve Woods

Growing B2B Sales with Trust and Empathy

Learn how to apply empathy in sales and account based marketing to get better results, build trust, and get more closed more deals

Transform Your Customer Success Journey and Accelerate Growth

Transform your customer success journey and drive revenue

Learn how the best companies are growing revenue through customer success so you can transform your sales and accelerate revenue growth today.

New Research: Customer Empathy and How to Solve Buying Problems

Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]

Gartner Research: Boost Your Growth From Existing Customers

Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale

Getting Sales Enablement Right to Increase Results

Find out how to get sales enablement and inside sales right and what can be done to raise sales team performance with actionable advice

Why Customer Advocacy Should Be at The Heart of Your Marketing

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re also your best source of leads). How? Because you’re helping to motivate happy customers to speak about you positively to others. And delighted customers […]

How Customer-Hero Stories Help You Connect Better

Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. […]