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Tag Archives for " multichannel marketing "

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have […]

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Multichannel Marketing: How zombies invaded a B2B campaign

Utilizing pop culture in your B2B marketing efforts can pay off big if you deliver the right message at the right time to an audience that can connect your service to your play on the reference. Watch the video segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services, speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort.

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