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B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

Measuring InMail ROI is becoming a fairly common question, and it’s understandable given the increasing adoption of targeted campaigns to engage prospects on LinkedIn.

So how do you approach measuring ROI? One approach in tackling the challenge is to look at your big picture goals and drill down from there. Read on to learn more about how Meagen Eisenberg, Vice President of Demand Generation, Docusign, approaches measuring ROI on LinkedIn InMail campaigns.

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Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

Leads as we know them are changing rapidly in the marketplace as prospects do their own research and make buying decisions before they interact with your organization. This change is having an impact that makes communication with potential prospects increasingly difficult. Read on to learn how Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP, use a business model called “social business” to help their teams engage local audiences across the globe.

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B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment

In this blog post, watch a video excerpt of Kelly Harman, Vice President, Marketing, Carousel Industries, as she discussed how to improve Marketing’s relationship with Sales by working more congruently to help them generate leads at the MarketingSherpa B2B Summit 2012. In this excerpt, learn how the teams at Carousel took the first step to better their relationship by having Marketing walk in Sales’ shoes.

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Digital Marketing: How to craft a value proposition in 5 simple steps

There’s a fundamental question every customer wants answered that directly impacts your ability to convert – “If I’m your ideal prospect, why should I buy from you rather than any of your competitors?” So read further to learn more about how you can identify and express a value proposition in five simple steps using the MECLABS value proposition worksheet.

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3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%

During the economic downturn, most companies were scaling back and avoiding risk, Skyline Exhibits, a global trade show exhibit company, decided to go the opposite direction and invest in innovation. It was a smart move, considering that Skyline: Became the smallest company ever to win the Product Development and Management Association’s prestigious Outstanding Corporate Innovator […]

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