marketing tactics Archives - Page 2 of 5

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4 Steps to Generate Demand with Influencer Marketing Outreach

Learn 4 steps to develop influence relationships and how to drive better demand generation results and more qualified sales leads with influencer marketing

Marketing Automation and SMBs – an Overview

Marketing automation software can be fairly large budget line item at a small- to medium-sized business, but that level of technology can really help day-to-day marketing activities.
David Kirkpatrick, Manager of Editorial Content, MECLABS, was interviewed by SalesFusion on SMB implementation of automation software. This B2B Lead Roundtable Blog post features an extended version of his answers for that interview.

Building Your Strategic Lead Generation Portfolio

Get three ideas on utilizing the channel map, including conducting channel testing, building a lead gen calendar and optimizing your current lead gen channels.

31 ways to improve marketing sales alignment quickly

31 tips to get marketing and sales alignment and working as a team includes resources to help you get you collaborating quickly

6 Ideas to Create More Relevant Lead Nurturing Emails

Get 6 tips to add relevance to your lead-nurturing campaigns, including solving customer pain points, meeting prospects within the buying cycle, testing and optimization.

Lead Generation: 2 simple tactics to determine cost per lead

Getting to the heart of lead costs is not easy given the multitude of factors to consider when calculating cost per lead. Read on for two simple tips you can use to help you figure out lead costs.

Lead Generation: 2 tips to transform your content marketing

Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace. Read this B2B Lead Roundtable Blog post for two tips on how to transform your content marketing.

Marketing Strategy: 3 steps to help optimize website user experience

Learn three steps to optimize your web experience and to get more leads by getting feedback from prospects and customers.. This is the most valuable insight you’ll ever receive because it gives you a direct window into how you serve your customers.

Email Marketing: Do you test your legacy marketing?

Change can be tough if your organization is entrenched in a legacy approach to marketing. So read on to learn more about how testing and optimization can help you challenge your legacy assumptions by putting them on trial to determine if those practices are still truly the “best” for your organization.

Email Copywriting: 3 tactics for delivering value over perceived cost

Optimizing your email copy is a big key to tipping the value exchange fulcrum with your prospects. In sum, good copywriting is about recognizing perceived costs in the mind of a prospect and delivering enough value to overcome those costs.

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