Learn how adding a second call to action to a product page increased overall clickthrough 291% without hurting lead generation results with a experiment case studyContinue reading
This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.Continue reading
Today’s B2B Lead Roundtable Blog post features a dive into a MarketingSherpa case study on an inaugural lead nurturing program at a B2B company with an emphasis on providing quality content to a high level, C-suite audience.
Read on to find out what the company did during this campaign and the results the marketing team was able to achieve.Continue reading
Learn 4 steps to develop influence relationships and how to drive better demand generation results and more qualified sales leads with influencer marketingContinue reading
Marketing automation software can be fairly large budget line item at a small- to medium-sized business, but that level of technology can really help day-to-day marketing activities.
David Kirkpatrick, Manager of Editorial Content, MECLABS, was interviewed by SalesFusion on SMB implementation of automation software. This B2B Lead Roundtable Blog post features an extended version of his answers for that interview.
31 tips to get marketing and sales alignment and working as a team includes resources to help you get you collaborating quicklyContinue reading
Get 6 tips to add relevance to your lead-nurturing campaigns, including solving customer pain points, meeting prospects within the buying cycle, testing and optimization.Continue reading
Getting to the heart of lead costs is not easy given the multitude of factors to consider when calculating cost per lead. Read on for two simple tips you can use to help you figure out lead costs.Continue reading
Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace. Read this B2B Lead Roundtable Blog post for two tips on how to transform your content marketing.Continue reading