Tag Archive

Tag Archives for " marketing tactics "

Content Marketing Tips and Ideas for Lead Nurturing

This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.

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Lead nurturing via email series and content marketing

Today’s B2B Lead Roundtable Blog post features a dive into a MarketingSherpa case study on an inaugural lead nurturing program at a B2B company with an emphasis on providing quality content to a high level, C-suite audience.

Read on to find out what the company did during this campaign and the results the marketing team was able to achieve.

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Marketing Automation and SMBs – an Overview

Marketing automation software can be fairly large budget line item at a small- to medium-sized business, but that level of technology can really help day-to-day marketing activities.
David Kirkpatrick, Manager of Editorial Content, MECLABS, was interviewed by SalesFusion on SMB implementation of automation software. This B2B Lead Roundtable Blog post features an extended version of his answers for that interview.

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