8 Questions to Steer Your Marketing Priorities

You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software, and platforms. But these tools, […]

A/B Testing: How adding a second CTA increased clickthrough 291%

Learn how adding a second call to action to a product page increased overall clickthrough 291% without hurting lead generation results with a experiment case study

Content Marketing Tips and Ideas for Lead Nurturing

This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.

Lead nurturing via email series and content marketing

Today’s B2B Lead Roundtable Blog post features a dive into a MarketingSherpa case study on an inaugural lead nurturing program at a B2B company with an emphasis on providing quality content to a high level, C-suite audience.

Read on to find out what the company did during this campaign and the results the marketing team was able to achieve.

4 Steps to Generate Demand with Influencer Marketing Outreach

Learn 4 steps to develop influence relationships and how to drive better demand generation results and more qualified sales leads with influencer marketing

Marketing Automation and SMBs – an Overview

Marketing automation software can be a large budget line item at a small- to medium-sized business, but that level of technology can really help day-to-day marketing activities.

Building Your Strategic Lead Generation Portfolio

Get three ideas on utilizing the channel map, including conducting channel testing, building a lead gen calendar and optimizing your current lead gen channels.

31 ways to improve marketing sales alignment quickly

31 tips to get marketing and sales alignment and working as a team includes resources to help you get you collaborating quickly

6 Ideas to Create More Relevant Lead Nurturing Emails

Get 6 tips to add relevance to your lead-nurturing campaigns, including solving customer pain points, meeting prospects within the buying cycle, testing and optimization.

Lead Generation: 2 simple tactics to determine cost per lead

Getting to the heart of lead costs is not easy given the multitude of factors to consider when calculating cost per lead. Read on for two simple tips you can use to help you figure out lead costs.