Tag Archive

Tag Archives for " marketing strategy "

Getting sales enablement right to increase results

Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap between what salespeople need and what they’re getting to improve performance. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do […]

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Why purpose matters to marketing: growth, revenue, and profit

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BBMG) 50% of purchases are made because of word-of-mouth (Brains on Fire) 85% […]

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What Can B2B Marketers Gain from Growth Hacking?

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]

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B2B Content Marketing: Will Video Kill eBooks?

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West (@misslindawest), Director of Digital Marketing at Act-On Software, a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.” And […]

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10 Most Popular B2B Lead Generation Blog Posts of 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. To help you prepare to have a great 2017, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog, chosen by readers just like you. You […]

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4 Ways You Can Humanize Marketing and Build Relationships

We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad […]

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How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? A problem with marketing (and sales) is that we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking […]

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5 Things You Can Do To Improve B2B Lead Generation

B2B Lead generation is rapidly changing process for companies with the advent of MarTech. In this recorded webinar be sharing where B2B marketers can focus and what are the “best few” things they can do to improve their b2b lead generation efforts immediately. In this webinar you’ll learn what you can do to improve the […]

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3 Good Questions to Align B2B Marketing, Sales, and Strategy

Have you intentionally linked your b2b marketing, sales, and strategy? If not, don’t worry. You’re in good company. Most companies struggle with this according to the Frank Cespedes, author, and Senior Lecturer at Harvard Business School, “selling [or marketing,] no matter how clever and creative can’t generate good financial returns unless it’s connected to strategy.” […]

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