Tag Archive

Tag Archives for " marketing strategy "
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Why purpose matters to marketing: growth, revenue, and profit

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BBMG) 50% of purchases are made because of word-of-mouth (Brains on Fire) 85% […]

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What Can B2B Marketers Gain from Growth Hacking?

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]

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B2B Content Marketing: Will Video Kill eBooks?

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West (@misslindawest), Director of Digital Marketing at Act-On Software, a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.” And […]

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10 Most Popular B2B Lead Generation Blog Posts of 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. To help you prepare to have a great 2017, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog, chosen by readers just like you. You […]

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4 Ways You Can Humanize Marketing and Build Relationships

We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad […]

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How Empathy Will Grow Your Sales and Marketing Pipeline

We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. In our rush to obtain leads, drive opportunities and move […]

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5 Things You Can Do To Improve B2B Lead Generation

B2B Lead generation is rapidly changing process for companies with the advent of MarTech. In this recorded webinar be sharing where B2B marketers can focus and what are the “best few” things they can do to improve their b2b lead generation efforts immediately. In this webinar you’ll learn what you can do to improve the […]

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3 Good Questions to Align B2B Marketing, Sales, and Strategy

Have you intentionally linked your b2b marketing, sales, and strategy? If not, don’t worry. You’re in good company. Most companies struggle with this according to the Frank Cespedes, author, and Senior Lecturer at Harvard Business School, “selling [or marketing,] no matter how clever and creative can’t generate good financial returns unless it’s connected to strategy.” […]

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