Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking sales, marketing ROI and not realize it. Let me explain. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads […]Continue reading
We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad […]Continue reading
Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. Learn six metrics you can measure to get an edge and do better.Continue reading
This B2B Lead Roundtable Blog post features four MarketingSherpa case studies on how your peers implemented marketing automation solutions. Technology is a major asset in today’s complex sale and these articles illustrate success stories ranging from implemented automation to how that tech positively impacted the bottom line.Continue reading
Lead nurturing is a key activity in the complex sale, but if that outreach lacks relevancy it probably won’t have the intended impact.
In this B2B Lead Roundtable Blot post, Brian Carroll covers some ill-advised nurturing he experienced at a recent trade show and provides key takeaways on what does make lead nurturing work.Continue reading
Marketing automation software can be fairly large budget line item at a small- to medium-sized business, but that level of technology can really help day-to-day marketing activities.
David Kirkpatrick, Manager of Editorial Content, MECLABS, was interviewed by SalesFusion on SMB implementation of automation software. This B2B Lead Roundtable Blog post features an extended version of his answers for that interview.
Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.Continue reading
Read this B2B Roundtable Blog post for four MarketingSherpa case studies on lead generation for the complex sale. These four articles feature marketing automation and CRM technology, event marketing, teleprospecting, email marketing, paid search and SEO.Continue reading
Watch this Lead Gen Summit 2013 presentation from Debbie Pryer, Siemens Healthcare, to learn how you can streamline your lead generation process to achieve quality over quantity.Continue reading
Marketing automation can help you manage lead nurturing in a complex marketplace. Read on for three lead nurture paths you can automate to aid your B2B marketing efforts.Continue reading