Tag Archive

Tag Archives for " marketing automation "
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How to Improve Lead Routing to Skyrocket Sales Results

Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking sales, marketing ROI and not realize it. Let me explain. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads […]

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4 Ways You Can Humanize Marketing and Build Relationships

We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad […]

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Marketing Automation: Lessons from 4 case studies

This B2B Lead Roundtable Blog post features four MarketingSherpa case studies on how your peers implemented marketing automation solutions. Technology is a major asset in today’s complex sale and these articles illustrate success stories ranging from implemented automation to how that tech positively impacted the bottom line.

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3

Lead Nurturing: You can’t automate trust

Lead nurturing is a key activity in the complex sale, but if that outreach lacks relevancy it probably won’t have the intended impact.

In this B2B Lead Roundtable Blot post, Brian Carroll covers some ill-advised nurturing he experienced at a recent trade show and provides key takeaways on what does make lead nurturing work.

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1

Marketing Automation and SMBs – an Overview

Marketing automation software can be fairly large budget line item at a small- to medium-sized business, but that level of technology can really help day-to-day marketing activities.
David Kirkpatrick, Manager of Editorial Content, MECLABS, was interviewed by SalesFusion on SMB implementation of automation software. This B2B Lead Roundtable Blog post features an extended version of his answers for that interview.

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2

Introduction to Lead Management

Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.

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Lead Gen Tactics from 4 MarketingSherpa Case Studies

Read this B2B Roundtable Blog post for four MarketingSherpa case studies on lead generation for the complex sale. These four articles feature marketing automation and CRM technology, event marketing, teleprospecting, email marketing, paid search and SEO.

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