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Using Six Sigma to improve Lead Generation peformance
I just got back from speaking at today’s Minnesota Technology Forum where one of the other speakers was from 3M. They are one of the world’s major adopters and proponents of Six Sigma. The question that changed everything The speaker shared how Six Sigma helped 3M improve their sales team’s effectiveness by increasing the quality […]
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CEOs Not Happy With Their Marketing
Chief Executive Magazine reported in its August/September issue that 73% of CEOs are involved or very involved in the marketing operations. Only 18% are very satisfied with their marketing organization. 35% say their marketing organization needs improvement. [based on survey of 288 CEO Magazine subscribers] Sam Decker wrote this entry on his Decker Marketing Blog. […]
Continue readingTop 5 CEO Mandates for Marketing in 2004
IDC’s published a study on tech marketing benchmarks for budgets. IDC surveyed over 100 of the largest tech vendors and compiled a database that represents approximately $400 billion in total revenue and over $11 billion in marketing spend. Top 5 mandates in 2004 from CEO’s at these technology marketing companies are: Provide consistent ROI measurement […]
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