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Tag Archives for " leadership "

Why Servant Marketing Matters

The days of pitches, corporate speak, buzzwords and hype are over. Today’s customer is sophisticated and has access to more information than ever. This means marketers must take the time to truly understand their customer and then help them identify and solve their problems. Brian Carroll lays out the concept he calls servant marketing in this B2B Lead Roundtable Blog post.

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Lead Generation: It’s all about building relationships

The world of lead generation is changing, but building relationships with customers remains one of the key fundamentals of B2B marketing that still has a lot of room for improvement. Listen to this podcast featuring Steve Gershik of LeadSpace, and Brain Carroll, Executive Director of Revenue Optimization, MECLABS, to learn more about changes in the world of the complex sales.

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The Domino Theory of B2B Content Marketing

Too often, marketers think of content marketing as only text and graphics. But, content marketing is the entire customer experience across your customer-facing brand touchpoints. In this blog post, learn about how the “domino theory” of content marketing is a perfect metaphor for engaging prospects, not just within the buying cycle, but across the lifecycle of a customer.

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3 Important Lessons for Lead Generation and Life

People look to Brian Carroll, Executive Director of Revenue Optimization, MECLABS, as an expert at lead generation because he wrote a book and speaks about it. But even he is constantly learning and constantly discovering how much more he has to learn. Read on for three important lessons for lead gen that Brian has discovered from his experiences in 2013.

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