How to Improve Marketing Qualified Lead Routing Results

Learn how to distribute and route marketing qualified leads to get better results rapidly includes 7 tips and a checklist

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.

4 step lead generation analysis to optimize sales conversion

Learn how to do lead analysis by following 4 steps to optimize marketing and demand generation metrics and resources to get started

A quick start guide to lead nurturing success

This 6 step guide to lead nurturing success includes links to resources and help you nurture prospects and leads to get more opportunities quickly

5 Ways to Immediately Boost Account Based Marketing (ABM)

What are the 5 ways you can immediately improve your account-based marketing (ABM) and selling? Listen or read the transcript from Brian Carroll’s interview with CRMRadio.today to Learn what you can immediately do to improve now.

Teleprospecting: When marketing lead response time is a priority (and when it’s not)

When you’re converting inquiries into qualified leads, it’s widely believed that time is of the essence. Even research published in the Harvard Business Review says you’re almost seven times more likely to qualify a lead if you respond by phone within five minutes than if you respond an hour later. That’s why, when one of […]

Lead Generation That Converts Leads into Sales Opportunities

Lead generation, especially for B2B companies, can be a stressful and time-consuming process. Read on to learn 11 strategies to help you generate Sales-ready leads right away.

Lead nurturing via email series and content marketing

Today’s B2B Lead Roundtable Blog post features a dive into a MarketingSherpa case study on an inaugural lead nurturing program at a B2B company with an emphasis on providing quality content to a high level, C-suite audience.

Read on to find out what the company did during this campaign and the results the marketing team was able to achieve.

Marketing Automation: Lessons from 4 case studies

Get four marketing automation case studies on how B2B marketers implementing martech and CRM increased leads by up to 200% and increase revenue quickly.

Introduction to Lead Management

Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.