Lead Generation: Streamlining the process for quality over quantity

Watch this Lead Gen Summit 2013 presentation from Debbie Pryer, Siemens Healthcare, to learn how you can streamline your lead generation process to achieve quality over quantity.

Marketing Strategy: 3 steps to help optimize website user experience

Learn three steps to optimize your web experience and to get more leads by getting feedback from prospects and customers.. This is the most valuable insight you’ll ever receive because it gives you a direct window into how you serve your customers.

Lead Generation 101: How to get started in demand generation

Get the beginner’s guide to lead generation 101 that includes links to free resources and tools to help you generate leads and do demand generation now

Lead Generation: Balancing lead quality and lead quantity

Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough that turn into sales, your ROI plummets.

Read on to learn how Debbie Pryer, Program Manager, Siemens Healthcare, approached revitalizing Siemen’s lead generation program by finding the right balance of lead quality and quantity.

B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales

Many marketers use a model for lead qualification based on these four key characteristics called BANT. However, we should focus more on building bridges of understanding between these two departments. Let’s start by creating a common language for lead qualification that makes more sense than BANT.

Intro to Lead Generation: How to determine if a lead is qualified

Dear Daniel, First of all, happy new year! I thank you so much for your complete and interesting feedback. It has been very useful for me. Just one thing: may you give me some objective parameters to define a lead as qualified? I found so many definitions, and I’d like to ask for your support […]

Trade Show Follow-Up: 5 tips to get better ROI

Do marketers make the most their trade show investments? Too many companies wrongly assume trade show attendance equals instant engagement. If you don’t want to be banished to the spam file or voicemail, take the succeeding steps when following up with trade show prospects

List Buying: 6 tips for buying the most effective lead list

Learn how to get started buying lists for prospecting, account based marketing or demand generation with 6 tips to buy the most effective lead lists now

Lead Optimization: 10 audience questions answered

Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. In response to many questions following a recent webinar, “Optimizing the Lead: A data-driven optimization process that goes beyond lead capture,” Brian Carroll sat down and answered 10 of the audience-submitted answers.

Lead Capture Optimized: 201% increase in captured leads with clearer value proposition

I caught the end of Dr. Flint McGlaughlin’s Value Proposition Session at the Optimization Summit. In this Landing Page Optimization Workshop, Dr. McGlaughlin, Managing Director, MECLABS, taught the live audience here at the Denver Marriott Tech Center about a simple case study drawn from the MarketingExperiments research library. In the case study, Dr. McGlaughlin revealed […]