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Tag Archives for " lead quality "
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Introduction to Lead Management

Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.

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Marketing Strategy: 3 steps to help optimize website user experience

Learn three steps to optimize your web experience and to get more leads by getting feedback from prospects and customers.. This is the most valuable insight you’ll ever receive because it gives you a direct window into how you serve your customers.

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Lead Generation: Balancing lead quality and lead quantity

Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough that turn into sales, your ROI plummets.

Read on to learn how Debbie Pryer, Program Manager, Siemens Healthcare, approached revitalizing Siemen’s lead generation program by finding the right balance of lead quality and quantity.

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B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales

Many marketers use a model for lead qualification based on these four key characteristics called BANT. However, we should focus more on building bridges of understanding between these two departments. Let’s start by creating a common language for lead qualification that makes more sense than BANT.

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Intro to Lead Generation: How to determine if a lead is qualified

Dear Daniel, First of all, happy new year! I thank you so much for your complete and interesting feedback. It has been very useful for me. Just one thing: may you give me some objective parameters to define a lead as qualified? I found so many definitions, and I’d like to ask for your support […]

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