Have you looked at your lead management approach from the perspective of customer experience? If not, you may want to start now. Here’s why: The average conversion rate of marketing qualified leads to customers is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue. […]Continue reading
Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking sales, marketing ROI and not realize it. Let me explain. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads […]Continue reading
In part 2 of this blog post, you’ll learn 16 proven ways get better sales opportunities from your lead generation and b2b marketing.Continue reading
When I’ve talked with marketers about their B2B lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase quantity” or “We need to generate more qualified sales leads.” Marketers spend a lot of time and effort doing inbound marketing, but they often struggle […]Continue reading
Watch this video excerpt from Lead Gen Summit 2013 to discover how Adobe revamped its webinar marketing strategy to increase sales conversion 500%.Continue reading
The challenge for anyone in B2B content marketing is to not only to create content that would impress the most experienced reader, but also to have some content that appeals to someone new to the industry.
For that reason, here is a beginner’s look at lead generation with links to many additional resources so you can dive deeper where you would like to. I’ll focus on some fundamental questions you should answer as you craft your lead gen program.Continue reading
Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough that turn into sales, your ROI plummets.
Read on to learn how Debbie Pryer, Program Manager, Siemens Healthcare, approached revitalizing Siemen’s lead generation program by finding the right balance of lead quality and quantity.Continue reading
Lead nurturing is one of the most common challenges facing marketers. Learn four solutions you can use to build an effective lead generation program.Continue reading
Lead generation optimization can transform research into revenue when the process is data driven. Watch this behind-the-scenes webinar to learn more about how you can optimize your lead generation strategies.Continue reading
Confession: I wish I could flash this across every marketer’s computer screen the moment it powered up: A universal lead definition (ULD) clarifies what a lead is to everyone in your organization. It also: Fits the profile of your ideal customer Has been qualified as sales-ready Spells out the responsibilities and accountabilities of Sales and […]Continue reading