journey map - B2B Lead Blog

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How to Get Sales and Marketing Operating as One Team

Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.

How the Halo Effect Drives Better Demand Generation Results

Learn how to use the halo effect boosts your demand generation and lead generation results by working with influencers.

Why Not To Focus On Marketing and Sales Alignment In 2019

Discover the 4 core problems that organizations should focus on addressing first to get greater sales and marketing alignment now and more revenue.

10 Most Popular B2B Lead Generation Blog Posts of 2018

Learn and get inspiration from the top ten most read and shared posts on the B2B Lead Generation Blog with tips you can use today.

Building B2B relationships with trust and empathy with Steve Woods

Growing B2B Sales with Trust and Empathy

Learn how to apply empathy in sales and account based marketing to get better results, build trust, and get more closed more deals

Transform Your Customer Success Journey and Accelerate Growth

Transform your customer success journey and drive revenue

Learn how the best companies are growing revenue through customer success so you can transform your sales and accelerate revenue growth today.

4 Steps to Do Lead Nurturing That Helps More Customers Buy

Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.

Podcasts vs. Webinars which is better?

An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. Jackie Huba argues that companies should dump their webinars in favor of videocasts and podcasts. She writes, “the self-serve nature of mobile media means people can listen to podcasts/videocasts when and where they want, not tied to a computer at […]

Content Marketing Tips and Ideas for Lead Nurturing

This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.

Sales and Marketing: The technology behind CRM

For a complex sale, CRM technology can make the difference between a customer moving up through the marketing-sales funnel to completely falling out. Many companies use more than one vendor for their CRM needs, as sometimes Marketing and Sales can require different specific needs. See how marketing automation technologies may offer some companies another option if they are working with multiple CRM software pieces.

Using thought leader content as a lead generation tool

Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation. This is especially important in generating positive word of mouth (WOM) too. As an expert, people and companies will seek you out when they have problems. You’ll evolve from a vendor that is simply selling products […]