Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should.
According to research, curated by Mack Fogelson, consider the following:
- 73% of people care about the company, not just the product when making a purchase. (BBMG)
- 50% of purchases are made because of word-of-mouth (Brains on Fire)
- 85% of purpose-led companies showed positive growth (Harvard Business Review/EY)
In sum, purpose matter because it impacts your growth, revenue, and profit.
That’s why I interviewed Mack Fogelson (@mackfogelson), the CEO of Genuinely, a consulting and training company. I met Mack through a mutual friend and we’ve developed a friendship too. I’ve learned a lot about marketing with purpose and why it’s important to revenue growth and profit and I’m excited to share her thinking with you. You’ll also learn four steps to articulate your purpose.
Author’s Note: The transcript was edited for publication.