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Announcing the B2B Roundtable Podcast

I’m hosting a new podcast show called B2B Roundtable Podcast. The show will focus on Advice + Inspiration for Marketing & Sales Leaders We’ll bring you actionable B2B marketing and sales lessons to help you get better results and drive growth. I’ll be interviewing the marketing and sales thought leaders on topics from B2B marketing, […]

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Why is lead nurturing like ripening bananas?

Imagine your marketplace is like a field of banana trees. Your marketing people are those who nurture and pick the bananas. Bananas are harvested when they are green, and they turn yellow as they ripen. Check out Chris Coleman’s book, “The Green Banana Papers.” Over 20 years of lead generation experience for 60 clients with […]

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