empathetic marketing - B2B Lead Blog

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4 ways to adopt human-centered marketing and get better results

Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now

We stopped trying to convince customers and got triple the results

Learn how helping potential customers with an empathetic approach to demand generation and ABM created triple the sales opportunities.

Mean people suck in marketing and what to do about it

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

How to Get Sales and Marketing Operating as One Team

Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.

How to get your marketing words unstuck and connect with customers

Find out how to get your marketing unstuck so that you can connect with customers better starting with the words you use in messages

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.

Bring more innovation to your demand generation now

Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com

2 Tips to connect and build rapport immediately for sales success

2 tips you can use to connect with people better and build rapport immediately on the phone or in person you can apply now to improve sales calls

10 Most Popular B2B Lead Generation Blog Posts of 2018

Learn and get inspiration from the top ten most read and shared posts on the B2B Lead Generation Blog with tips you can use today.

Why Marketers Fail at Customer Empathy and How to Fix it

No one will ever say “we don’t focus on the customer. Learn why (even empathetic) marketers fail at customer empathy and how to fix it immediately

Building B2B relationships with trust and empathy with Steve Woods

Growing B2B Sales with Trust and Empathy

Learn how to apply empathy in sales and account based marketing to get better results, build trust, and get more closed more deals

Why Put Empathy in Account Based Marketing?

Find out why adding empathy to account-based marketing (ABM) helps build stronger relationships inside targeted accounts by using empathy based marketing

How Sales Hustle and Automation Can Hurt Customer Experience

Learn how sales hustle and marketing automation can hurt customer experience and how you can fix it to get better results now

New Research: Customer Empathy and How to Solve Buying Problems

Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]

Empathy, Web & People: Improving The B2B Customer Experience

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good experience, we have an expectation of those with whom we spend our money. We have seen this with 1-click ordering, same-day delivery, and improved e-commerce experiences.

Getting Sales Enablement Right to Increase Results

Find out how to get sales enablement and inside sales right and what can be done to raise sales team performance with actionable advice

Why Customer Advocacy Should Be at The Heart of Your Marketing

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re also your best source of leads). How? Because you’re helping to motivate happy customers to speak about you positively to others. And delighted customers […]

How to Attract B2B Buyers with Amazing Content

5 steps that will increase the quality and effectiveness of your content marketing rapidly

How Customer-Hero Stories Help You Connect Better

Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. […]

Picture of Mack Folgelson on why purpose matters to marketing

Why purpose matters to marketing to drive growth, revenue, and profit

Learn how marketing purpose drives growth, increases revenue, and improves profit and get 4 steps to articulate your purpose quickly

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