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Tag Archives for " empathetic marketing "

How customer-hero stories help you connect better

Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. […]

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Stuck on words: how can marketing connect with customers better?

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been bigger. For example, […]

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Why purpose matters to marketing: growth, revenue, and profit

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BBMG) 50% of purchases are made because of word-of-mouth (Brains on Fire) 85% […]

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10 Most Popular B2B Lead Generation Blog Posts of 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. To help you prepare to have a great 2017, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog, chosen by readers just like you. You […]

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4 Ways You Can Humanize Marketing and Build Relationships

We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad […]

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How Empathy Will Grow Your Sales and Marketing Pipeline

We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. In our rush to obtain leads, drive opportunities and move […]

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Why Empathetic Marketing Matters and 7 Steps to Achieve It

Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging. Read on to learn more about why empathetic marketing matters and seven steps you can use to achieve it.

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