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Tag Archives for " Email marketing "

7 Tips to Boost Lead Nurturing Email Results Immediately

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI. However, according to […]

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Lead nurturing via email series and content marketing

Today’s B2B Lead Roundtable Blog post features a dive into a MarketingSherpa case study on an inaugural lead nurturing program at a B2B company with an emphasis on providing quality content to a high level, C-suite audience.

Read on to find out what the company did during this campaign and the results the marketing team was able to achieve.

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Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

This year, we shared several strategies and tactics for achieving leads in the complex B2B sale. Read on for the most shared posts of 2014 to help you customize your B2B strategy for 2015.

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Lead Nurturing: What it is, and what it is not

Lead nurturing is a term every marketer involved in a complex sale is most likely familiar with. At the same time, not everyone defines lead nurturing the same way. What some marketers might call lead nurturing, others would just consider ordinary marketing communications. This B2B Lead Roundtable Blog post features a breakdown of what is and what is not lead nurturing, including a list of activities that illustrate both concepts.

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6 Ideas to Create More Relevant Lead Nurturing Emails

In this post learn six ideas that will help add relevance to your lead-nurturing campaigns, including solving customer pain points, meeting prospects within the buying cycle, targeting the correct business spaces, taking advantage of trigger events and conducting testing and optimization.

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Lead Gen Tactics from 4 MarketingSherpa Case Studies

Read this B2B Roundtable Blog post for four MarketingSherpa case studies on lead generation for the complex sale. These four articles feature marketing automation and CRM technology, event marketing, teleprospecting, email marketing, paid search and SEO.

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Email Marketing: Do you test your legacy marketing?

Change can be tough if your organization is entrenched in a legacy approach to marketing. So read on to learn more about how testing and optimization can help you challenge your legacy assumptions by putting them on trial to determine if those practices are still truly the “best” for your organization.

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