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Tag Archives for " direct-marketing "

Content Marketing Tips and Ideas for Lead Nurturing

This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.

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Direct Marketing: 6 steps to drive more through sales pipeline

Despite print media taking a hit in the digital age, prospects are still paying attention to print. Joy Gendusa, Founder and CEO, Postcardmania, and Ken Pikulik, Director of Process and Strategy, ResponsePoint, have learned to expertly combine the best of old techniques with new technology. They offer these tips to help you do the same.

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Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. But fortunately, the rules have changed. I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral […]

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