direct-marketing Archives

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Content Marketing Tips and Ideas for Lead Nurturing

This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.

Building Your Strategic Lead Generation Portfolio

Get three ideas on utilizing the channel map, including conducting channel testing, building a lead gen calendar and optimizing your current lead gen channels.

Lead Generation: How to establish a connection offline

Read this B2B Lead Roundtable Blog post to learn how a tech company increased its number of executive briefing calls by making a connection with the C-suite through a unique direct mailing.

Event Marketing: How a technology start-up made a trade show splash booth-free

This B2B Lead Roundtable Blog post explains how Brickstream attended a trade show without the use of a booth. Learn how it branded its products, created walking billboards, secured sponsorships, made the most of partner relationships and followed up with attendees.

Direct Marketing: 6 steps to drive more through sales pipeline

Despite print media taking a hit in the digital age, prospects are still paying attention to print. Joy Gendusa, Founder and CEO, Postcardmania, and Ken Pikulik, Director of Process and Strategy, ResponsePoint, have learned to expertly combine the best of old techniques with new technology. They offer these tips to help you do the same.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

Using social media for B2B leads generations can be a challenge that requires patience, content, trust and the right strategy. Learn three steps you can use to kick off you lead gen campaign and two insights into developing content for the social sale.

Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. But fortunately, the rules have changed. I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral […]

Paper Direct Mail is Not Dead

Jim Logan tells us why Paper Direct Mail is Not Dead. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate. You don’t need to spend a ton of money on direct mail to reach top executives. A simple, well written […]