What are the 5 ways you can immediately improve your account-based marketing (ABM) and selling? Listen or read the transcript from Brian Carroll’s interview with CRMRadio.today to Learn what you can immediately do to improve now.Continue reading
Learn how adding a second call to action to a product page increased overall clickthrough 291% without hurting lead generation results with a experiment case studyContinue reading
This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.Continue reading
Today’s B2B Lead Roundtable Blog post features a dive into a MarketingSherpa case study on an inaugural lead nurturing program at a B2B company with an emphasis on providing quality content to a high level, C-suite audience.
Read on to find out what the company did during this campaign and the results the marketing team was able to achieve.Continue reading
Lead nurturing is a key activity in the complex sale, but if that outreach lacks relevancy it probably won’t have the intended impact.
In this B2B Lead Roundtable Blot post, Brian Carroll covers some ill-advised nurturing he experienced at a recent trade show and provides key takeaways on what does make lead nurturing work.Continue reading
Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.Continue reading
31 tips to get marketing and sales alignment and working as a team includes resources to help you get you collaborating quicklyContinue reading
Learn three steps to optimize your web experience and to get more leads by getting feedback from prospects and customers.. This is the most valuable insight you’ll ever receive because it gives you a direct window into how you serve your customers.Continue reading