Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. […]Continue reading
We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad […]Continue reading
Cold calling and interruption marketing no longer work, so how should Sales approach prospects throughout the buying cycle?
In this post, learn why nurturing prospects and providing content that addresses their needs and concerns builds trust and gets your customers to come to you when they are ready to buy.Continue reading