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Tag Archives for " conversion rate optimization CRO "
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Learn how to create content that improves your lead gen conversions

B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up. Marketers looking for ways […]

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Lead nurturing with a human touch

Marketers must stop viewing lead generation and lead nurturing as a series of campaigns.  It’s a conversation.  We must remember that companies don’t buy.  People inside companies do. Lead generation starts the dialog with the right people within the right companies to find more immediate opportunities. Lead nurturing keeps the conversation going with relevant and […]

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