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Tag Archives for " conversion rate optimization CRO "
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How to use lead nurturing to revive leads and ROI

Most B2B marketers I know are looking more ways to generate leads faster. But here’s a question to think about: Do you have a process for handing leads from sales back to marketing when they are not sales ready? If not, you should. Start by re-engaging the account-based leads you already have in your database […]

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How optimization increased sales development rep leads by 304%

Anyone who has worked in inside sales knows that sales professionals are always informally testing to learn what works and what doesn’t. Why not add a little hard science to that testing? Read to learn the results of three teleprospecting tests that used a simple repeatable process to increase sales handoffs 304%.

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