People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI. However, according to […]Continue reading
We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, […]Continue reading
Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have […]Continue reading
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West (@misslindawest), Director of Digital Marketing at Act-On Software, a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. “We’re ending our dependency on eBooks.” And […]Continue reading
Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. B2B companies have the unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that […]Continue reading
Brian Carroll was recently interviewed by Marketo for a guide to lead nurturing. This B2B Lead Roundtable Blog post features two of Brian’s insights that were not included in the guide — a discussion on “unique” lead nurturing tracks and an example of an impactful lead nurturing test.
Brian also offers a list of additional thoughts and tips on lead nurturing.Continue reading
This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.Continue reading
Today’s B2B Lead Roundtable Blog post features a dive into a MarketingSherpa case study on an inaugural lead nurturing program at a B2B company with an emphasis on providing quality content to a high level, C-suite audience.
Read on to find out what the company did during this campaign and the results the marketing team was able to achieve.Continue reading