Tag Archive

Tag Archives for " buyer personas "
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Lead Optimization: 10 audience questions answered

Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. In response to many questions following a recent webinar, “Optimizing the Lead: A data-driven optimization process that goes beyond lead capture,” Brian Carroll sat down and answered 10 of the audience-submitted answers.

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Lead Nurturing based on personality and behavior, not job title

In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel, we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. The key to navigating your way to a sales-ready lead is navigating through individual […]

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Lead Generation Checklist – Part 1: The Mindset: Conversations, not campaigns

Building an effective lead generation program is kind of like baking a cake. There are certain ingredients that are absolutely necessary. You can tweak the recipe a little here and there adding your own special touches as long as you include the main components. Over the next few months, I want to offer you a […]

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Building targeted lists for B2B Lead Generation Programs

Would you buy this business card? Why? Because when you buy a list of names for account-based marketing you are buying business cards on a list. But there is no such thing as buying the perfect list, especially if you have a complex sale. A study by John Coe and the Sales & Marketing Institute […]

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Closed Loop Feedback: The Missing Lead Generation Huddle

The huddle is crucial to the success of a team in most team sports. While in the huddle, the team looks at their performance on the last play, including what worked and what didn’t, and then uses this feedback to decide their next play. Sales and marketing can learn a lot from the team huddle.  […]

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Why is lead nurturing like ripening bananas?

Imagine your marketplace is like a field of banana trees. Your marketing people are those who nurture and pick the bananas. Bananas are harvested when they are green, and they turn yellow as they ripen. Check out Chris Coleman’s book, “The Green Banana Papers.” Over 20 years of lead generation experience for 60 clients with […]

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