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5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

Learn 5 ways to immediately improve your buyer personas to get better marketing results along with resources and tips to create a better persona

How to use lead nurturing to revive leads and ROI

Most B2B marketers I know are looking more ways to generate leads faster. But here’s a question to think about: Do you have a process for handing leads from sales back to marketing when they are not sales ready? If not, you should. Start by re-engaging the account-based leads you already have in your database […]

How to Attract B2B Buyers with Amazing Content

5 steps that will increase the quality and effectiveness of your content marketing rapidly

New B2B Persona Research From Salesforce and LinkedIn Study

Learn how to improve the quality and accuracy of your B2B persona and contact data in to get better lead generation results and drive demand

Podcasts vs. Webinars which is better?

An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. Jackie Huba argues that companies should dump their webinars in favor of videocasts and podcasts. She writes, “the self-serve nature of mobile media means people can listen to podcasts/videocasts when and where they want, not tied to a computer at […]

Building Your Strategic Lead Generation Portfolio

Get three ideas on utilizing the channel map, including conducting channel testing, building a lead gen calendar and optimizing your current lead gen channels.

6 Ideas to Create More Relevant Lead Nurturing Emails

Get 6 tips to add relevance to your lead-nurturing campaigns, including solving customer pain points, meeting prospects within the buying cycle, testing and optimization.

Lead Generation: How to speak the language of your prospects

At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all.

Customer-centric Marketing: Using metaphors in your B2B strategy

Watch this video excerpt featuring Jacob Baldwin, Digital Marketing Manager, One Call Now, at Lead Gen Summit 2013 presenting how he and his team utilized personas to optimize the company’s website.

Email Marketing: 3 simple steps for building customer personas

Getting the right content to the right people continues to be a challenge in B2B email marketing. One key to overcoming the challenge is utilizing buyer personas to help you deliver relevance to your customers.

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