buyer personas - B2B Lead Blog

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Tag Archives for " buyer personas "

How to get your marketing words unstuck and connect with customers

Find out how to get your marketing unstuck so that you can connect with customers better starting with the words you use in messages

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.

Bring more innovation to your demand generation now

Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com

Why Not To Focus On Marketing and Sales Alignment In 2019

Discover the 4 core problems that organizations should focus on addressing first to get greater sales and marketing alignment now and more revenue.

10 Most Popular B2B Lead Generation Blog Posts of 2018

Learn and get inspiration from the top ten most read and shared posts on the B2B Lead Generation Blog with tips you can use today.

A quick start guide to lead nurturing success

This 6 step guide to lead nurturing success includes links to resources and help you nurture prospects and leads to get more opportunities quickly

4 Steps to Do Lead Nurturing That Helps More Customers Buy

Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.

New Research: Customer Empathy and How to Solve Buying Problems

Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]

Gartner Research: Boost Your Growth From Existing Customers

Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale

10 most popular B2B Lead Generation Posts

10 Most Popular B2B Lead Generation Blog Posts of 2017

Do you feel excited about your 2018 plan? I hope so. If not, you’re not alone. Why? Because dealing with change, staying motivated, and building momentum is hard. That’s why business plans often change February 1st (just like personal goals). To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on […]

5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

Learn 5 ways to immediately improve your buyer personas to get better marketing results along with resources and tips to create a better persona

How to use lead nurturing to revive leads and ROI

Most B2B marketers I know are looking more ways to generate leads faster. But here’s a question to think about: Do you have a process for handing leads from sales back to marketing when they are not sales ready? If not, you should. Start by re-engaging the account-based leads you already have in your database […]

How to Attract B2B Buyers with Amazing Content

5 steps that will increase the quality and effectiveness of your content marketing rapidly

New B2B Persona Research From Salesforce and LinkedIn Study

Learn how to improve the quality and accuracy of your B2B persona and contact data in to get better lead generation results and drive demand

Podcasts vs. Webinars which is better?

An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. Jackie Huba argues that companies should dump their webinars in favor of videocasts and podcasts. She writes, “the self-serve nature of mobile media means people can listen to podcasts/videocasts when and where they want, not tied to a computer at […]