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Mean people suck in marketing and what to do about it

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

We stopped trying to convince customers and got triple the results

Learn how helping potential customers with an empathetic approach to demand generation and ABM created triple the sales opportunities.

How to Get Sales and Marketing Operating as One Team

Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.

How to Scale Your Account Based Marketing Efforts Faster

Learn how to scale account based marketing (ABM) with a three-tiered approach. Get resources and tips on how you can improve your ABM results faster.

4 ways to adopt human-centered marketing and get better results

Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.

A quick start guide to lead nurturing success

This 6 step guide to lead nurturing success includes links to resources and help you nurture prospects and leads to get more opportunities quickly

Why Marketers Fail at Customer Empathy and How to Fix it

No one will ever say “we don’t focus on the customer. Learn why (even empathetic) marketers fail at customer empathy and how to fix it immediately

4 Steps to Do Lead Nurturing That Helps More Customers Buy

Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.

What Can B2B Marketers Gain from Growth Hacking?

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. As marketers, we […]

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