B2B - B2B Lead Blog

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Tag Archives for " B2B "

Relevant B2B Content on the Decline

Only a quarter of marketing professionals believe their B2B content marketing strategy is effective. Learn why B2B content is missing the mark in this post.

4 ways to adopt human-centered marketing and get better results

Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now

We stopped trying to convince customers and got triple the results

Learn how helping potential customers with an empathetic approach to demand generation and ABM created triple the sales opportunities.

Mean people suck in marketing and what to do about it

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

How to Get Sales and Marketing Operating as One Team

Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.

How to Scale Your Account Based Marketing Efforts Faster

Learn how to scale account based marketing (ABM) with a three-tiered approach. Get resources and tips on how you can improve your ABM results faster.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.

A quick start guide to lead nurturing success

This 6 step guide to lead nurturing success includes links to resources and help you nurture prospects and leads to get more opportunities quickly

Why Marketers Fail at Customer Empathy and How to Fix it

No one will ever say “we don’t focus on the customer. Learn why (even empathetic) marketers fail at customer empathy and how to fix it immediately

4 Steps to Do Lead Nurturing That Helps More Customers Buy

Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.

What Can B2B Marketers Gain from Growth Hacking?

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. As marketers, we […]

Lead Generation That Converts Leads into Sales Opportunities

Lead generation, especially for B2B companies, can be a stressful and time-consuming process. Read on to learn 11 strategies to help you generate Sales-ready leads right away.

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets, and beautiful infographics. B2B companies have the unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that […]

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

This year, we shared several strategies and tactics for achieving leads in the complex B2B sale. Read on for the most shared posts of 2014 to help you customize your B2B strategy for 2015.

Marketing Automation: Lessons from 4 case studies

Get four marketing automation case studies on how B2B marketers implementing martech and CRM increased leads by up to 200% and increase revenue quickly.

Lead Nurturing: What it is, and what it is not

Lead nurturing is a term every marketer involved in a complex sale is most likely familiar with. At the same time, not everyone defines lead nurturing the same way. What some marketers might call lead nurturing, others would just consider ordinary marketing communications. This B2B Lead Roundtable Blog post features a breakdown of what is and what is not lead nurturing, including a list of activities that illustrate both concepts.

Introduction to Lead Management

Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.

6 Ideas to Create More Relevant Lead Nurturing Emails

Get 6 tips to add relevance to your lead-nurturing campaigns, including solving customer pain points, meeting prospects within the buying cycle, testing and optimization.

Why Servant Marketing Matters

The days of pitches, corporate speak, buzzwords and hype are over. Today’s customer is sophisticated and has access to more information than ever. This means marketers must take the time to truly understand their customer and then help them identify and solve their problems. Brian Carroll lays out the concept he calls servant marketing in this B2B Lead Roundtable Blog post.

Chart on computer showing sales lead definition and lead scoring

Top 6 focus areas for B2B marketers

As 2013 wraps up, we wanted to take a minute to reflect on the top lessons and insights we’ve discussed this year. Read on for six top focus areas for 2013 to apply to your efforts in the new year.

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