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Tag Archives for " B2B email marketing "

7 Tips to Boost Lead Nurturing Email Results Immediately

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI. However, according to […]

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Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

Just when you think you have this whole deliverability thing down, another challenge rises to the surface. This time, it’s in the form of Gmail’s tabbed inbox. Tom Sather, Senior Director of Research, Return Path, explained the idea of a market-specific email platform is fading. Sather referenced research published by Garter that predicted “at least 10% of enterprise email seats will be based on a cloud or software-as-a-service model.” Read on for more insights on how Gmail’s new tabbed inbox can affect your B2B marketing efforts.

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Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

The quality of your database represents the quality of your customer and prospect relationships. Read on to learn more about five steps you can use to the right vendor for your data hygiene needs.

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B2B Email Marketing: Batch and blast, mobile, and other challenges

MarketingSherpa senior reporter David Kirkpatrick spoke with several email marketing experts about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. Read on to learn the answers given by Matt Bailey, President, SiteLogic; Christopher Donald, CEO and Lead Strategist, Inbox Group; and Loren McDonald, VP Industry Relations, Silverpop.

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