Tag Archive

Tag Archives for " B2B "
8

What Can B2B Marketers Gain from Growth Hacking?

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]

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12

4 Ways You Can Humanize Marketing and Build Relationships

We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad […]

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2

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. B2B companies have the unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that […]

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3

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

This year, we shared several strategies and tactics for achieving leads in the complex B2B sale. Read on for the most shared posts of 2014 to help you customize your B2B strategy for 2015.

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5

Lead Nurturing in 6 Simple Steps

Lead nurturing is a key B2B marketing activity, but it’s sometimes seen as a complicated process that requires a lot of technology and time investment. This B2B Lead Roundtable Blog post presents six steps to help take some of those concerns out of the picture, as well as information on lead nurturing channels and timing.

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3

Marketing Automation: Lessons from 4 case studies

This B2B Lead Roundtable Blog post features four MarketingSherpa case studies on how your peers implemented marketing automation solutions. Technology is a major asset in today’s complex sale and these articles illustrate success stories ranging from implemented automation to how that tech positively impacted the bottom line.

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Lead Nurturing: What it is, and what it is not

Lead nurturing is a term every marketer involved in a complex sale is most likely familiar with. At the same time, not everyone defines lead nurturing the same way. What some marketers might call lead nurturing, others would just consider ordinary marketing communications. This B2B Lead Roundtable Blog post features a breakdown of what is and what is not lead nurturing, including a list of activities that illustrate both concepts.

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2

Introduction to Lead Management

Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.

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