What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing?
To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.
As marketers, we can reject having a growth mindset without realizing it. Here’s why.
First, marketers generally follow this approach: We plan, then, we execute.
Do you see what’s missing?