Tag Archive

Tag Archives for " account based marketing "
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Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets, and beautiful infographics. B2B companies have the unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that […]

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8 Questions to Steer Your Marketing Priorities

You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software, and platforms. But these tools, […]

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Lead Nurturing: You can’t automate trust

Lead nurturing is a key activity in the complex sale, but if that outreach lacks relevancy it probably won’t have the intended impact.

In this B2B Lead Roundtable Blot post, Brian Carroll covers some ill-advised nurturing he experienced at a recent trade show and provides key takeaways on what does make lead nurturing work.

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3 Important Lessons for Lead Generation and Life

People look to Brian Carroll, Executive Director of Revenue Optimization, MECLABS, as an expert at lead generation because he wrote a book and speaks about it. But even he is constantly learning and constantly discovering how much more he has to learn. Read on for three important lessons for lead gen that Brian has discovered from his experiences in 2013.

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