Tag Archive

Tag Archives for " a/b testing "
4

7 Tips to Boost Lead Nurturing Email Results Immediately

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI. However, according to […]

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Marketing Strategy: 3 steps to help optimize website user experience

Prospect feedback on your website is some of the most valuable insight you’ll ever receive because it gives you a direct window into how you serve your customers. Read this B2B Lead Roundtable Blog post for three steps to optimize your Web experience.

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Email Marketing: Do you test your legacy marketing?

Change can be tough if your organization is entrenched in a legacy approach to marketing. So read on to learn more about how testing and optimization can help you challenge your legacy assumptions by putting them on trial to determine if those practices are still truly the “best” for your organization.

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B2B Marketing: What an 11% drop in conversion taught a live audience about lead gen

There’s a paradox that exists in lead generation. Marketers typically want more information about their leads. This translates to more form fields on a lead generation form. So how do you balance lead quality and quantity in your form fields? Read to learn more about what a 12% drop in conversion can teach you about lead generation.

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Lead Generation: How using science increased teleprospecting sales handoffs 304%

Anyone who has worked in inside sales knows that sales professionals are always informally testing to learn what works and what doesn’t. Why not add a little hard science to that testing? Read to learn the results of three teleprospecting tests that used a simple repeatable process to increase sales handoffs 304%.

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