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Category Archives for "Social Media"
7

How to Generate Leads Using Search and Social Media

Join me for a complimentary live webinar with MarketingSherpa’s Todd Lebo and Jen Doyle on “How to Generate Leads Using Search and Social Media”  Here’s a chart of how Marketers are currently using Social Media.  We’re hearing the words “inbound marketing” more and more these days. The idea is simple – your sales team’s pipeline […]

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4

LinkedIn B2B Lead Generation Roundtable Group Turns One

Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many  aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more. We didn’t start the group to become the […]

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7

8 Critical Success Factors for Lead Generation 2.0

The single biggest issue for B2B marketers is effective lead generation. I wrote an eight part series on building an effective lead generation program a while back. To help readers who missed the series, I pulled all the posts together in order. In this series, you’ll read the following posts: 1: The Right Mindset: Conversations, […]

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11

LinkedIn for lead generation – Are You the Missing Link?

It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled “10 Tips for Using LinkedIn to Generate Leads.” MarketingProfs decided to make it a “premium article” so […]

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3

Thoughts on how to follow-up on website leads when you use marketing automation

A few months ago, at the MarketingSherpa B2B Marketing summit in Boston, I was asked on how best to follow-up on leads generated via the web by Richard Hill. Richard writes over at the Idea Exchange blog on marketing automation related topics. Marketing automation tools are useful because they can give us a ton of […]

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18

How to Get the Twitter Username You've Always Wanted (even if it's taken)

Don’t forget to secure your Twitter name! I signed up for twitter a year an half ago but that wasn’t soon enough to get my hands on my company’s Twitter name of choice of @intouch. So if you were late to the party (like me) I’m happy to say there still might be hope. I […]

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10

A multi-modal approach to lead nurturing

To be successful at lead nurturing marketers can’t rely on one specific channel but rather they need to leverage a multi-modal portfolio of channels especially when you have a complex sale. Why? The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers – regardless of their timing to […]

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6

Lessons on Using LinkedIn for Lead Generation

I’ve heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. I often get asked questions like “how do you generate leads via LinkedIn (without alienating your network)? How are you doing it? What works, and what doesn’t etc.”  In this post, “5 […]

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11

Social media's impact on web forms and landing pages

More marketers are embracing social media and inbound marketing practices for lead generation. That’s a good thing. I’ve written about how you can leverage social media tools like blogs, twitter, LinkedIn, etc. to drive interested visitors to your website or landing pages to register for educational content and other assets. It works. But remember most […]

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