The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation. Hope Frank, Chief Marketing Officer of Webtrends, and her marketing team detail how their company is executing RPM and their outcomes so far.
Watch the webinar replay here:
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