Podcast Segment 2: Selling to BIG Companies

Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 MB)

  • What’s the proper role of marketing?  Who should do what?
  • Where’s the best place to start when selling to a BIG company?
  • What tactics work and which don’t?
  • What’s your view on the use of email? Does it work?
  • How can you make sure your e-mail message gets a response?