Podcast: Marketing and Sales for Big Complex Selling (pt 3)
I wanted to share the final installment from the podcast series I did with 800-CEO-READ. In this podcast, Todd interviewed me and Jill Konrath on the critical interface between marketing and sales.
Here’s what Todd says about it:
“Here is the final installment to our podcast series on marketing and selling to big companies. We again have Jill Konrath and Brian Carroll talking about the topic. What we try to spend time on in this call is “space” shared between marketing and sales. Brian leads the call stating, “80% of leads sent from marketing to the sales organization are lost, ignored, or discarded.” You can see why this is a good topic to explore.”
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