Podcast: Marketing and Sales for Big Complex Selling (Pt 1)
I had a great time chatting with Todd at 800-CEO-READ on lead generation. This is the first of three podcasts 800-CEO-Read is doing on B2B sales and marketing.
Here’s what Todd says about it:
“In this podcast, I talk with Brian Carroll, author of Lead Generation for the Complex Sale. Next week, I interview Jill Konrath, author of Selling to Big Companies. In week three, I bring Jill and Brian together to talk about the interface between marketing and sales.”
Like many of Todd’s podcasts; this one is a high-level discussion geared for business leaders and those who support salespeople. While you’re there, I encourage you to take some time to visit 800-CEO-READ’s other websites. They are a super resource for anyone who reads business books.
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