How Palo Alto Software Raised its Website Conversion Rates

According to a recent study, lead generation is the number one goal of websites. I recommend this Case Study from MarketingSherpa.com (despite being e-commerce in nature) because the concepts explained will help you improve your websites lead generation results.

Palo Alto Software Raises its Sales Conversion Rates from 1.01 to 2.39 with Site Design Tweaks

MarketingSherpa’s Buyer’s Guide to SEO Firms
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121 search engine optimization firms profiled – including handy comparison chart and index by clients. Plus tips on how much to pay, estimating ROI, and avoiding dangerous practices that can hurt your rankings.