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Getting sales and marketing on the same team

I read this great article (a while ago) on BtoB Online by Harry Watkins, Ph.D who is a research director at Aberdeen Group. I tried to contact him for additional comment but his email wasn’t working… bummer. Bottom line: getting sales and marketing together to define the ideal lead, will dramatically improve lead generation performance. […]

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Using Blogs in Business

Great resource about blogging. We Blog: Publishing Online with Weblogs Using Blogs in Business: Chapter 8 MarketingSherpa’s How to Market Your Company with a Blog HanbookPractical advice on how to create, manage, and get lots of readers for your blog. Details of how Macromedia, Barbie, MSNBC, Shell, MailBlock, Jones Soda and 39 more companies use […]

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Thanksgiving pride

Great day – Full house 40 people- warm fire – 2 turkeys and Filipino food – football – talking about old times and what’s next – kids laughter – new babies – watch football – nap. I admire my wife’s family – many who are first generation immigrants from the Philippines along with friends from […]

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Agencies the Jig is Up

Bottom line: Most advertising agencies don’t know how to generate qualified leads. I want more ad agencies in the B2B lead generation business. To do this would require an agency to change their mindset. It’s thinking of marketing as a conversation (that is valuable to the customer) not as a campaign (more on that later). […]

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Top 10 Trends in Sales for 2004

Letterman couldn’t provide me with a better top-10 so here’s a list from the folks at CustomerThink A study of 1,535 professionals by CSO Insights in cooperation with CRMGuru.com, uncovered a wealth of insights in to the challenges sales forces are encountering today. The Top 10 trends for 2004 are…

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Top 5 CEO Mandates for Marketing in 2004

IDC’s published a study on tech marketing benchmarks for budgets. IDC surveyed over 100 of the largest tech vendors and compiled a database that represents approximately $400 billion in total revenue and over $11 billion in marketing spend. Top 5 mandates in 2004 from CEO’s at these technology marketing companies are: Provide consistent ROI measurement […]

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