MarketingSherpa Readers Choice Blog Awards

Thank you for nominating the B2B Lead Generation Blog! Check out the other 28 quality blogs that were nominated for the Readers’ Choice Blog Awards (listed by category). I’m listed in the “Business-to-Business Marketing” section. If I merit your vote, please let them know. Click here to see the list and vote. 1. We’ve included […]

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Download Seth Godin’s Bull Market

Sweet! The B2B Lead Generation Blog is highlighted in Seth Godin’s Bull Market. Bull Market contains background on the Purple Cow concept (being remarkable instead of a commodity). Seth also includes a preview of his book, Free Prize Inside. I’m on page 42 in the Blogs worth checking out section.   Download BullMarket.pdf (2.36 MB)

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Differentiation, Segmentation Plus Value Proposition

Seth Godin argues that differentiation and segmentation are selfish because they are seller focused. I agree. A strong value proposition is the only thing that captures the attention of overworked and stressed out decision makers because it connects with their needs directly. Here’s the problem… most companies have lousy value propositions. Often “value propositions” are […]

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Sounding off on the future of e-mail

I read this article by Carol Krol, writer for BtoB Magazine. I use one-to-one emails as part my company’s lead nurturing program. Krol writes that many marketers believe e-mail marketing will no longer be a viable as a lead generation tool in the future (no kidding). However, she gives some relevant suggestions for lead generation […]

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