The B2B Lead Blog by Brian Carroll

The Biggest Contributor to B2B Revenue

Find out the biggest contributor to b2b revenue and 5 keys for creating the best inside sales development strategy with Trish Bertuzzi

buyer personas, 5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

Transform your customer success journey and drive revenue

Learn how the best companies are growing revenue through customer success so you can transform your sales and accelerate revenue growth today.

Why Put Empathy in Account Based Marketing?

Find out why adding empathy to account-based marketing (ABM) helps build stronger relationships inside targeted accounts by using empathy based marketing

4 Steps to Do Lead Nurturing That Helps More Customers Buy

Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.

How to Use LinkedIn to Generate Leads

LinkedIn is a great channel for lead generation and expanding your reach within your industry. Read on to learn how to use LinkedIn to generate leads.

How Sales Hustle and Automation Can Hurt Customer Experience

Learn how sales hustle and marketing automation can hurt customer experience and how you can fix it to get better results now

New Research: Customer Empathy and How to Solve Buying Problems

Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]

Gartner Research: Boost Your Growth From Existing Customers

Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale

10 Most Popular B2B Lead Generation Blog Posts of 2017

Do you feel excited about your 2018 plan? I hope so. If not, you’re not alone. Why? Because dealing with change, staying motivated, and building momentum is hard. That’s why business plans often change February 1st (just like personal goals). To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on […]

5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

Learn 5 ways to immediately improve your buyer personas to get better marketing results along with resources and tips to create a better persona

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