Web Clinic Replay: How Lead Nurturing Produced $4.9 Million Pipeline Growth in Eight Months
As promised in my most recent blog post, below is the link to the MarketingExperiments Web clinic replay that looks at how one organization overcame stagnant sales, regardless of more marketing activity, through lead nurturing.
Dr. Flint McGlaughlin, Managing Director of MECLABS, joins me in discussing how we worked with them to execute a lead-nurturing program that launched them from their sales rut into $4.9 million in additional sales pipeline growth in eight months.
I encourage you to watch this replay if you want a better idea of how lead nurturing works in the real world. If you have further questions, feel free to comment below.