Marketing To Do List for Lead Generation
Don’t waste your lead generation efforts. Make sure you’ve completed this to do list.
- Develop Universal Lead Definition with sales team
- Follow a rigorous lead qualification process
- Pass only qualified leads to sales team
- Get input from sales on target companies
- Get sales team input to co-develop campaigns
- Connect sales and marketing data in CRM
- Regular close the loop meetings with sales team
- Start lead nurturing now!